Last updated: May 2026 — James Whitfield, Thehorseshoe Lavendon
At Thehorseshoe Lavendon (thehorseshoe-lavendon.com), we believe that honesty is the foundation of any trustworthy gambling review website. This page explains clearly and openly how this site earns revenue, how that revenue model works, and why it does not influence the independence of the reviews and recommendations you read here.
Please read this disclosure carefully before using any links or acting on any recommendations found on this website.
Some of the links on Thehorseshoe Lavendon are affiliate links. This means that when you click on a link to a betting site or online casino and subsequently register an account or make a deposit, we may receive a commission payment from that operator. This commission is paid to us by the operator — not by you. You will never pay more, or receive less in bonuses and promotions, as a result of using our links.
Affiliate links are a standard and widely used method of monetising review and comparison websites. They allow us to maintain the site, fund ongoing research, and continue delivering detailed, up-to-date content to our readers at no cost to you.
Thehorseshoe Lavendon may hold affiliate agreements with a number of UK-licensed betting operators and online casinos. The nature of these agreements can vary and may include:
Where an affiliate relationship exists with an operator featured on this site, that relationship is considered a material connection as defined under FTC guidelines. This disclosure serves to make that connection fully transparent to all visitors.
The existence of an affiliate relationship with a betting operator does not influence, alter, or compromise the editorial content produced on this website. All reviews, ratings, comparisons, and recommendations are written and published entirely at the editorial discretion of James Whitfield, the owner and sole author of Thehorseshoe Lavendon.
James Whitfield applies the same rigorous review methodology to every operator, regardless of whether an affiliate agreement is in place. Operators are not given preferential treatment in exchange for commission arrangements. Where an operator scores poorly against our review criteria, that assessment is published honestly and without modification.
Every betting site reviewed on Thehorseshoe Lavendon is evaluated against a consistent set of criteria relevant to the UK market. These include:
James Whitfield has been researching and writing about the UK betting and casino industry since 2019. His reviews draw on direct, hands-on testing of operator platforms, continuous monitoring of industry developments, and a thorough understanding of UK gambling regulation. His goal is to provide GB-based bettors with accurate, reliable, and genuinely useful information to help them make informed decisions.
If you have any questions about how affiliate relationships work on this site, or if you would like further clarification on any aspect of this disclosure, please contact us directly via the contact page. We are committed to full transparency and will always be happy to explain our practices in more detail.
Last updated: 2026 — Thehorseshoe Lavendon