Last updated: May 2026 — James Whitfield, Thehorseshoe Lavendon
Last updated: January 2026
This Privacy Policy explains how thehorseshoe-lavendon.com ("we", "us", or "our") collects, uses, stores, and protects your personal information when you visit our website. By using thehorseshoe-lavendon.com, you agree to the practices described in this policy. Please read it carefully before continuing to browse our site.
Thehorseshoe Lavendon is a review and information website focused on betting sites and bookmaker services available to users in Great Britain. The website is owned and operated by James Whitfield. We provide editorial content, reviews, and comparisons of UK-licensed gambling operators. We do not accept bets, process payments, or operate as a gambling service ourselves.
For all privacy-related matters, the responsible person is James Whitfield, reachable via the contact details provided at the bottom of this policy.
When you visit thehorseshoe-lavendon.com, we may collect the following categories of data:
We do not collect sensitive personal data such as financial information, payment card details, or government-issued identification numbers.
The information we collect is used for the following purposes:
thehorseshoe-lavendon.com uses cookies to enhance your browsing experience and gather analytical data. Cookies are small text files placed on your device by your browser. We use the following types of cookies:
You may disable cookies at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of some areas of the site.
Our website contains links to third-party gambling operators, bookmakers, and affiliate partners. When you click on these links, you will be directed to external websites that operate under their own privacy policies. thehorseshoe-lavendon.com is not responsible for the privacy practices or content of any third-party sites. We encourage you to review the privacy policy of any external site you visit.
We may receive affiliate commissions when users click through to partner operators. This does not affect how your personal data is handled by us.
We use Google Analytics to collect anonymised data about website traffic and visitor behaviour. This service may use cookies and similar technologies. Google may process your data in accordance with their own privacy policy. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
As a user based in Great Britain or the European Union, you have the following rights regarding your personal data:
To exercise any of these rights, please contact us using the details below. We will respond to all valid requests within 30 days.
We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy. Analytical and usage data is typically retained for no longer than 26 months. Data submitted through direct contact is retained only for as long as required to resolve your enquiry.
thehorseshoe-lavendon.com takes reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. However, no method of data transmission or storage is entirely secure, and we cannot guarantee absolute security.
We reserve the right to update this Privacy Policy at any time. Any changes will be published on this page with a revised "last updated" date. We encourage you to review this policy periodically. Continued use of thehorseshoe-lavendon.com following any changes constitutes acceptance of the updated policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal data is handled, please contact the responsible person directly:
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection matters, at ico.org.uk.